I've been an e-commerce data analyst for 6 years, with expertise concentrated on two fronts: Shopify dashboards and paid media (Meta Ads, Google Ads). I founded Data Smart Studio to give Shopify stores the same level of analytics as large brands, without the cost of an in-house data team.
My day-to-day work is connecting Shopify, Meta Ads and Google Ads data into Looker Studio dashboards and BigQuery AI agents, turning raw exports into concrete decisions: where to reallocate ad budget, which products are actually profitable, and when a campaign drops below breakeven.
On this blog, I share the methods and real numbers pulled from my client account analyses — no generic statistics copied from one article to the next, just concrete cases from the e-commerce field.