Data, e-commerce and AI: our insights to help you run your Shopify store.
Amazon Ads has no native Looker Studio connector. How to get Sponsored Products data into a dashboard, why ACOS and TACOS matter more than ROAS on Amazon, and how to report Amazon alongside your Shopify store without mixing the two.
Pinterest Ads has no native Looker Studio connector. The connection methods, the pin click vs outbound click trap that inflates most Pinterest reports, and why saves matter more than likes for e-commerce.
TikTok Ads has no native Looker Studio connector. The available methods, the video metrics that actually drive TikTok performance, and the view-through attribution trap that makes TikTok look better — or worse — than it is.
Microsoft Ads has no native Looker Studio connector. The available methods, which metrics to pull, and why Bing traffic often converts better than its volume suggests for e-commerce.
Stripe has no native Looker Studio connector. The three ways to get your payment data into a dashboard, which metrics matter for subscriptions vs one-off sales, and the gross-vs-net trap that breaks most reports.
Impression share, Quality Score, CPA, ROAS — which paid search KPIs actually drive decisions for an online store, which ones are diagnostic, and how the right set changes with your spend level.
begin_checkout, add_shipping_info, add_payment_info and purchase — which checkout events Shopify actually sends, which ones are missing, and how to implement the gaps so your funnel report shows where buyers really drop off.
Instagram organic data runs through a different API than Instagram Ads. How to get followers, reach, engagement and post-level performance into Looker Studio — and the account requirements most people hit first.
Google Ads has a free native Looker Studio connector. How to set it up properly, which metrics actually come through, the conversion-date trap that skews every recent report, and how to cross it with real Shopify sales.
Search, Shopping and Performance Max don't share the same steering KPIs. A guide to the Google Ads metrics that matter for a Shopify store, campaign type by campaign type, plus the attribution traps specific to PMax.
Instagram Ads isn't a separate data source — it runs through Meta Ads. How to isolate Instagram performance in Looker Studio, which connectors expose placement data, and how to break down Feed vs Stories vs Reels.
Ads Manager shows 50+ metrics. Here are the KPIs that actually steer a Shopify store, the ones that are just vanity metrics, and how to prioritize them based on your ad spend.
Shopify has no native Looker Studio connector. The three ways to get your store data into a dashboard — third-party connectors, Sheets export, and the BigQuery route — with real costs, limits, and the data pitfalls specific to Shopify.
How to centralize GA4, Shopify, and your ad platforms in one Looker Studio dashboard: choosing connectors, a 4-page structure that holds up, and the data pitfalls that quietly break e-commerce reporting.
Meta says 80 conversions, GA4 attributes 35, Shopify shows 60 orders. None of these numbers are wrong. Understanding the three structural causes of attribution mismatch, and which number to trust for which decision.
Shopify sends GA4's standard e-commerce events automatically — but not completely. What's tracked well out of the box, what's usually missing (variants, coupons, shipping steps), and how to check what your store actually sends.
Connecting GA4 to Shopify takes five minutes. Doing it without duplicate tracking, missing events, or consent issues takes understanding three decisions first. Native integration vs GTM, Consent Mode, and the mistakes that quietly break your data.
GA4 showing different revenue than Shopify? Here's the diagnostic checklist we use in audits: 8 causes ranked by frequency, from double tracking to unrecorded refunds, and how to tell normal drift from a real tracking bug.